The Financial and Banking Technology Department at Karbala Polytechnic College organized a scientific seminar titled “The Role of Influencer Marketing Methods in the Banking Sector,” delivered by Asst. Lect. Imad Neamah Hashim Al-Mousawi, with the participation of a number of the department’s staff.
The seminar aimed to determine the importance of influencer marketing and demonstrate the extent of its impact on customer decisions, which contributes to increasing the market share of banking institutions.
The seminar included a review of the concept of influencer marketing and the factors that led to the necessity of incorporating it within modern marketing planning, as well as shedding light on the most prominent influencer marketing strategies adopted in this field.
The lecturer called for the necessity of adopting modern methods and seeking the help of influential figures in society to ensure the delivery of banking services to customers in an optimal manner.
This activity comes in the context of the directions of Al-Furat Al-Awsat Technical University and the Ministry of Higher Education and Scientific Research aimed at elevating the quality of university education and enhancing the partnership between the academic institution and society.